If there’s one thing that’s guaranteed to stress me out when travelling, it’s bloody boarding passes. When you need it, you can’t find it. When you don’t need it, it’s always in the way or causing havoc poking out the top of your passport. One airline even used to charge you if you hadn’t printed them off the ‘right’ way. I’m not even sure what use they are, especially after an airline rep recently didn’t really bother to look at mine properly when boarding a flight.
Innovative designer, Peter Smart, felt much the same. So he decided to redesign the boarding pass, with excellent results.
You’re feeling jet-lagged, you start to feel uncertain and you’re not sure where to head amongst the thousands of other passengers trying to reach their gate. Surely something so crucial should be simpler?
He decided the key information on the pass should be made much clearer and it should feel comfortable to carry around with you. He posed the question, what if a boarding pass made your life easier?
There’s his design – clean, simple, informative. You know where you’re supposed to be, at what time, where you’re going and where you sit. Easy.
And, it fits your passport! You can fold the bottom part under and prop the top bit above like a bookmark, so you’re not getting annoyed with flappy bits of flimsy paper or freaking out because you don’t know where it is. Plus, there’s not an ad in sight.
Great job Peter. Let’s hope airlines take note of this new design and start to implement the helpful idea! And let’s not stop there – what else could airlines do to make a traveller’s journey less stressful?
- Help us out with less confusing signage
- Make queuing for security more exciting and less nerve wracking. More smiles from staff perhaps?!
- Comfier seating in airports – especially when long layovers are involved
- Something fun to do while queuing at immigration. Bingo?!
All images via Peter Smart